Let’s have a real talk for a second.
If you’ve ever opened ChatGPT, typed something like “Write me a marketing plan” and ended up thinking “meh” — you’re not alone. And no, it doesn’t mean ChatGPT is overrated.
It just means you’re probably using it wrong.
Here’s the truth:
ChatGPT isn’t magic.
It’s a high-performance engine — but you have to know how to drive it.
And right now? Most people are just kicking the tires.
🛑 Why It’s Not Working for You
Let’s break down some of the common ways people accidentally mess up:
1. You’re being vague.
"Write me a business plan."
That’s like walking into a restaurant and saying, “Bring me food.”
What kind of business? What’s the target audience? Is it for investors or a pitch deck?
The clearer you are, the better the AI becomes.
Instead, try:
"Write a one-page business plan for a monthly plant subscription box for millennials who live in small apartments and love aesthetics."
See the difference?
2. You’re not giving it a role.
ChatGPT isn’t a mind reader. It’s a shapeshifter.
Tell it who to be:
A brand strategist. A resume coach. A Gen Z content creator. A stand-up comedian.
It adapts. But only if you point it in the right direction.
3. You’re treating it like Google.
Don’t just ask for answers. Ask for collaboration.
Instead of:
"Give me a viral tweet."
Try:
"Here are 3 tweets I wrote. Can you make them funnier or more surprising so they’re more shareable?"
Now you’re co-creating — not just fishing for shortcuts.
4. You stop at the first result.
ChatGPT isn’t done when it hits “Submit.” That’s just version one.
Tell it:
“Make this more concise.”
“Give me a more emotional version.”
“Turn this into a LinkedIn post.”
Every edit gets it closer to your voice and your goal.
5. You’re not asking for structure.
Want bullet points? A pros/cons list? A step-by-step plan?
Say it. Seriously.
Try:
"Give me a 5-step checklist with bold headers and short explanations for busy readers."
It’ll give you something polished enough to copy-paste.
🧠 So... How Should You Prompt?
Here's a quick cheat sheet:
✅ Who is the AI pretending to be? (Give it a role)
✅ What exactly do you want? (Get specific)
✅ Who’s it for? (Audience, tone, vibe)
✅ What format should it take? (List, outline, table, etc.)
✅ Ready to refine? (Ask follow-ups, give feedback)
Bottom Line
ChatGPT isn't lazy — we are.
The AI is ready to go all in, but only if you lead the way.
When you learn to prompt with clarity, intention, and curiosity...
you’ll stop saying “eh, it’s kinda mid”
and start saying
“holy sh*t, this just saved me 4 hours.”
Because ChatGPT is only as powerful as the person using it.
So the next time you say “It didn’t do what I wanted,”
ask yourself — did you actually tell it what you wanted?
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